Weekly Post #13

The Secret Logo Design Process of the Top Graphic Designers

Step #1: The Brief

The first step you need to take as a designer, is establishing and coming up with the correct concept that fits your client's brief. You must sit with your client and discuss different options.

Step #2: Research

The second step into designing your logo, is beginning the research. You must look into your client's company, store, etc. and begin to understand its purpose. Your design needs to fit with the company itself.

Step #3: Visual Research

Visual Research is the third step you must take. It isn't like research in step #2. Here you must gather the information you already have, and look for inspiring logos that other designers have made. Note: many designer copy and change small parts. It is normal.

Step #4: Sketching and Conceptualizing

The fourth step, is actually beginning to build your logo. You should start with an actual solid paper sketch, and then move to the digital form. This is because, you can freely create any obstacle with your hands in seconds. After you have you sketch finished, begin working on the a better draft.

Step #5: Reflection

It is good to take breaks once in a while. You don't want to get bored of your assignment. You must take a break, go to the beach, and reflect on your work.

Step #6: Positioning

The sixth step is positioning. Here you must go to your client and ask him/her what they think. take their feedback, and go and fix. Make sure all of the design concepts are followed (alignment, Proximity, etc.).

Step #7: Presentation

In this step you must go and present you logo to your client. You may choose to bring several different logos that you designed and let them choose.

Step #8: Celebration

The final step is the celebration. If your design is chosen then go out, drink some beer, open a bottle of wine, and enjoy your paycheck.

Source: http://justcreativedesign.com/2008/02/01/logo-design-process-of-top-graphic-designers/