I made this poster for the Mr. ZIS competition as an Extra Credit piece. I worked on it with two other guys and it took us about thirty minutes just to come up with an effective idea that could respond to the brief that we received. Our main goal was to attract attention and to get people interested in the event, rather than to actually publicize the date, place, etc. I believe that we hit just the right spot for the following reasons: first of all; Black and White. While going over the brief as a group I threw in the idea to use silhouettes. Why? because they represent actions and not individuals. The fact that you cannot see who the person is in the image gets people curious, and opens their mind to imagination. Anyone can compete in the show. The second thing we decided to do as a group was to put one word under each silhouette image (from left to right, the words are as follows: Sing, Dance, Style). We also decided to add a reflection to each one of these images to emphasize "talent" and to achieve a better visual look. We had a long argument about wether or not the actual 'Mr. ZIS" title should be in color or stay in black and white, yet we came to the conclusion that it best fits as black and white due to the consistency of the poster. We placed the 'Mr. ZIS' title near the hand of the middle character (silhouette) to show the proximity between the two and to demonstrate how anyone can win (and grab) the Mr. ZIS competition. Finally we placed our sponsor image, yet again in black and white at the bottom of the right side of the page, simply because it looked best their and did not distract the audience from the actual purpose: TALENT!
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