A logo is a unique design, either sketched or graphically designed set to advertise a certain name. Logos consist of specific typeface or font. They are arranged in a unique way, with distinct colors, shapes, and designs. All of these things put together in a special way give a name for a certain company or an organization. A logo is a graphical symbol that describes a company visually.
Companies spend millions just trying to get the perfect logo. Companies such as Nike, McDonalds, Apple, and Universal Studios have such effective logos, that whenever people see them they know who they represent. A good logo is a key feature for a successful company.
Source: http://www.adigitaldreamer.com/articles/logo-designer.htm
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